Plans are in full swing for the new Johnnie Walker Experience on Princes Street in Edinburgh, and there are 160 jobs currently being advertised for the immersive visitor attraction, which is due to open late 2020.
21 of the jobs have been posted on S1jobs.com, and the roles range from tour guides and bartenders to performance artists and retail assistants.
The story of John Walker and his journey will be a fundamental part of the brand home and a team of performance artists are required to help bring that story to life. These roles are best suited to actors who can really get into character and have a background in live acting or performance art.
For the bartenders jobs – which will be based in the rooftop bars - applicants need to be “passionate about drinks culture and be one of the best mixologists in the business. Whereas the tour guides, known as experience ambassadors will be “brand advocates who thrive on sharing the Johnnie Walker story with visitors and are passionate about encouraging them to discover the delights of Scotch whisky.” Previous bar experience is essential, along with a passion for mixology and scotch.
Featuring two roof top bars, a flagship retail store, a variety of interactive tours, exclusive tasting experiences and much more, Johnnie Walker Princes Street will offer the ultimate whisky experience for guests from home and abroad.
Retail staff will work in the retail store - an experiential destination in its own right - and will serve customers, helping them to find their personal favourite or identify a great gift. Full training will be provided but applicants should have some retail experience and be a strong communicator with great customer service skills.
A team of concierges will welcome guests and help them plan their visit. Strong customer service, along with interpersonal and communication skills are essential for these roles.
Barbara Smith, General Manager of Johnnie Walker Princes Street, said: “Our new Johnnie Walker brand home is set to be the most exciting visitor experience to hit Edinburgh for some time and will welcome visitors from around the world. We need a team to help us create an unforgettable experience so we are looking for remarkable talent who can provide our guests with a warm Scottish welcome and tell the Johnnie Walker story to the world.
“This year we are celebrating Johnnie Walker’s 200th year and toasting the brand founder John Walker who was constantly pushing boundaries to deliver a top-class product, ahead of its time. We’re looking for a team who epitomise that ethos and can help us deliver an experience he would be proud of. So, if you are passionate about always moving forward then we want to hear from you.”
The Johnnie Walker Princes Street attraction is the focal point of Diageo’s £150 million investment in Scotch whisky tourism. Such plans include transforming Glenkinchie, Cardhu, Caol Ila and Clynelish distilleries and restoring those in Brora in the Highlands and Port Ellen on Islay.
For more information on the jobs and how to apply, please visit the Diageo career website.