Edinburgh Gin hide first edition book worth thousands in new Christmas pack

Drawing inspiration from the Scottish capital’s love for the written word, Edinburgh Gin is hiding an authentic first-edition novel, worth thousands, in one of its new series of elegant ‘Storybook’ giftpacks.

A UNESCO City of Literature and home to the most celebrated arts festival in the world, Edinburgh’s energy, history, and beauty is a source of inspiration for writers across the world – as well as Edinburgh Gin themselves.

A perfect gift for gin and book lovers alike, the five editions of Edinburgh Gin Storybooks are named after and themed around timeless titles including; Journey To The Centre of The Serve, Olive or Twist, Paradise Found, The Winter’s Cocktail, and A Tale of Two Flavours.

Bound in a luxurious casing with art deco cues, the storybooks are an exquisite addition to any home bar - or bookcase – making them an ideal present this festive season.

But for one lucky person, their storybook will contain much more than just incredible gin.

In a special twist, sure to surprise and delight, Edinburgh Gin has hidden a ‘golden ticket’ in one of the sets completely at random.

In a special twist, Edinburgh Gin has hidden a ‘golden ticket’ in one of the sets completely at random.

Once discovered, the recipient can use it to redeem an original, first edition book of their choosing - from titles such as 1984, The Savoy’s Cocktail Book, and more

First edition books hold enormous value with any discerning reader. They’re the original printing of a story, true to the author’s initial version, making them a piece of history that often costs upwards of £2,000.

Edinburgh Gin’s Storybooks are available UK-wide now from John Lewis & Partners, Selfridges, many other specialist retailers and the Edinburgh Gin website ranging from £35 - £65 (full range below).

From November 2, the storybooks will also be available from Amazon and Moonpig.

Adding to their Christmas offering, Edinburgh Gin has also launched a special personalisation service, where fans purchasing a 70cl bottle of their award-winning Classic London Dry will be able to swap out the iconic “EG” letters on the bottle label for the initials of their loved one.

Neil Mowat, UK Marketing Director of Ian Macleod Distillers, said: “Inspired by our hometown of Edinburgh’s influence on writers the world over, our ‘first edition’ Edinburgh Gin Storybooks would look at home on any bookshelf, nestled among the classics.

“Which is why, to celebrate their limited release, we secretly added one more extraordinary title to our range. Our golden ticket winner will get the special opportunity to choose an original, first edition book to savour over our range of award-winning gins.

“Even if you don’t discover the golden ticket, our storybooks are filled with wonder, making them the perfect serve and present for a loved one.”

The full storybook range comes with all that is needed to create classic or flavoured cocktails with the gin and the collection features:

Olive or Twist - £65 (1 x 70cl Classic, mixing jug, zester, spoon and measure)

Journey To The Centre of The Serve - £55 (1 x 70cl Classic with 2 x copa glasses, cocktail recipe booklet)

Paradise Found - £50 (12 x 5cl from Edinburgh Gin’s range (1 x London Dry, 4 x Full Strength Flavours, 7 x Liqueur)

The Winter’s Cocktail - £35 (1 x 50cl Mulled Gin Liqueur, spice pouch and 2 x copa glasses)

A Tale of Two Flavours - £35 (1 x 20cl Gooseberry & Elderflower Gin & 1 x 20cl Rhubarb & Ginger Gin and 2 x branded glasses)

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