Irn-Bru coffin causes fizz for die-hard soft drink fans

DIE-hard fans of Scotland's favourite soft drink now have the chance to take it with them to the afterlife '“ in an Irn-Bru coffin.

By The Newsroom
Friday, 2nd February 2018, 4:08 pm
Updated Friday, 2nd February 2018, 4:11 pm
The Irn-Bru coffin.

Picture: Go As You Please/Deadline News
The Irn-Bru coffin. Picture: Go As You Please/Deadline News

An Edinburgh undertaker has made a casket in bright orange and decorated with bubbles and the brand’s famous logo.

The coffin, which has been placed clearly on display to the public, is available to buy for £280.

Staff at Go As You Please undertakers have already turned heads – and received some criticism – with their unconventional range of coffins.

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But the Irn-Bru casket caused an immediate sensation after it was displayed at their premises in the Willowbrae area of the city on Wednesday.

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Chelsea Brown posted an image of the coffin on Twitter last night and wrote: “Walked past a funeral parlour earlier and saw this.” The message was posted alongside laughing emojis.

She added: “Can you imagine rocking up to your funeral in one of these?”

Go As You Please in Edinburgh

The post has since been re-tweeted.

Responding, Brett Mason wrote: “That’s mine, check my will.”

Natalie Mason said: “Hahahaha shock.”

The Irn-Bru coffin. Picture: Go As You Please/Deadline News

Another Bru fan commented: “Eh well – that’s my funeral planned.”

Jason Ridley, from the firm, said: “We got that one in last night and it’s just an example of what we can make.

“The lining is just the traditional one at the moment but we can have them lined whichever way the customer likes.

“The reason behind the Irn-Bru theme was because it’s so popular here in Scotland, so we want to show how we cater for everyone.

Go As You Please in Edinburgh

“We make whisky themed ones – so why not Irn Bru?”

Go As You Please, which was founded 16 years ago, typically charges £300 to £400 for their coffins.

The firm owns seven branches across the UK, with the Edinburgh business being its only one in Scotland.

Irn-Bru is produced in Cumbernauld, North Lanarkshire, by AG Barr and is one of Scotland’s most popular drinks.

It has been deemed the ultimate hangover cure in the past.

Hilarious adverts and campaigns have kept it the number one selling soft drink in Scotland.

The Irn-Bru coffin. Picture: Go As You Please/Deadline News

The fizzy drink also hit headlines last month when it was revealed Barr was changing the formula by reducing the sugar content in response to new tax rules.

Furious fans launched the “Save Real Irn-Bru” campaign to stop or reverse the change.

Since being introduced last month, many customers have struggled to tell the difference between the old version and the new healthier formula.