Throw-away fashion laid bare by Godiva

Owner Fleur Neave, who has been pioneering slow fashion for 16 years in the shop at 9 West Port, is now offering a selection of one-of-a-kind designer pieces and vintage dresses at affordable rental prices.

Opposing the generic high street, Fleur describes her collections as unconventional, innovative, and liberated. She says: “Godiva has always been focused on sustainable fashion, which I feel gives a more positive and meaningful connection to clothing and accessories.

“Clothes are not just something you wear, but a statement of yourself and what you believe in.

“It’s exciting that sustainable practice and consciousness is now finally at the forefront of the bigger fashion industry.”

For spring, the shop has an offering of new designers including Collect Me, handmade clothing from the UK. Each piece loving made from remnant, vintage and unused fabrics, the ‘Peg Leg’ trouser is quickly becoming a best seller.

Focusing on local designers, Godiva has also welcomed Helen Ruth with her hand-illustrated printed scarves, Glasgow-based jewellery designer PopUpJewellery and quirky bold pieces from The Makery, Dunbar.

“We aim to showcase collections from fledgling independent designers offering creative one-off and limited-edition pieces,” adds Fleur.

“We want to highlight the work of ethically produced, organic fabric brands such as playful UK brand Palava and street wear brand Komodo, allowing customers to stand out from the crowd in clothes that are sweatshop-free.”

Fleur is expecting the boutique’s online operation to come to the fore over the next few weeks, as more customers look to shop from home.

Visit www.godivaboutique.co.uk