Anti-dog dirt campaign: Sainsbury’s joins EN fight

Sainsbury's Emma McFadden with one of the dog fouling bags. Picture: Ian Rutherford
Sainsbury's Emma McFadden with one of the dog fouling bags. Picture: Ian Rutherford
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A MAJOR supermarket has joined the war against dog mess in the Capital.

Branches of Sainsbury’s are to support the Evening News and the City of Edinburgh Council’s ‘Dish the Dirt’ campaign by giving away free dog fouling bags this weekend with every purchase of dog food made in store.

Call our hotline to report dog fouling: 0300 4563476

Click here to download our poster

The retailer said it was keen to support the drive and help keep the Capital clean – particularly as the city welcomes thousands of visitors to the Fringe, many for the first time.

Marc Watson, store manager at the new Sainsbury’s Longstone branch, due to open at the end of the month, said: “The ‘Dish the Dirt’ campaign is a fantastic initiative and Sainsbury’s is more than happy to be supporting it. The bags being given away may only play a small role in tackling this issue, but should hopefully help our customers think responsibly the next time nature calls for their dogs.

Sainsbury’s hope this weekend’s initiative will help dog owners to back the campaign.

Stores will carry ‘Dish the Dirt’ posters and staff will be on hand to encourage customers to take up the free offer.

More than 1000 bags will be issued on a first-come, first-served basis.

Transport and environment chief councillor Lesley Hinds said: “It is fantastic that ­Sainsbury’s is backing and ­promoting the Dish the Dirt campaign in this way.

“This is a great opportunity to highlight the message that owners must be responsible for their dogs and pick up after them, helping to keep Edinburgh clean and litter-free.”

The Dish the Dirt campaign was officially launched in June, after a survey revealed dog dirt was one of the biggest complaints of residents. It saw a new helpline, featuring no-nonsense Buster the dog, rolled out so residents can shop the culprits who fail to clean up after their pets. Environmental wardens will use tips to catch lazy owners in the act and hit them with £40 fines.

Evening News Comment: Take the lead

There are few campaigns that everyone agrees with. But surely the Evening News and council drive to end the menace of dog dirt is one.

Spreading the message that this practice will no longer be tolerated – with fines for offenders – is key. So well done to Sainsbury’s for backing our initiative with free dog packs.

Dish the Dirt, and stamp out these offenders.


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