Bikers hit with '˜Live Fast, Die Old' safety campaign

THE Scottish Government and Road Safety Scotland teamed up with Police Scotland launch the Live Fast, Die Old campaign at Bikers Cove, South Queensferry, ahead of the summer touring season, which starts this weekend.

Wednesday, 23rd March 2016, 9:00 am
Updated Wednesday, 23rd March 2016, 9:12 am
Bikers encouraged to 'Live Fast, Die Old'. Picture: Tony Marsh

Motorcyclists make up one per cent of Scotland’s road traffic, but account for 13 per cent of its fatalities, and throughout the biking season it is not unusual for there to be at least one fatality each weekend.

Sign up to our daily newsletter

The i newsletter cut through the noise

The campaign is aimed primarily at male bikers aged between 40 and 49. This group make up 20 per cent of all bikers in Scotland but accounts for 30 per cent of those killed or seriously injured.