A MARKETING campaign credited with delivering a £50 million economic boost for the Capital following tramwork-related disruption will go out with a bang today – by hosting an after-party.
This is Edinburgh will hold a bash at Summerhall, with a “big brunch” served across the city tomorrow.
The party will see rooms and corridors of the old Dick Vet packed with businesses, live music, DJs and entertainment.
This will include classic Edinburgh movie screenings and karaoke sessions, as well as mini-manicures and beard trims.
Organisers said the Summerhall Courtyard would host offerings from some of the Capital’s most popular restaurants, including La Favorita, Bonnie Burrito and Fresh Revolution.
Barney’s Beer and Pickering’s Gin – both made at Summerhall – will also be served.
Among businesses signed up for the big brunch event are Henderson’s, El Toro Loco, Hula Juice Bar, The Pantry, Blackwood’s Bar & Grill, Fogg’s Smokehouse and Cafe 1505. Meals will be priced at £5 and £10.
The party comes after it emerged last month that the £1m This is Edinburgh campaign generated a £50m economic boost for the city.
Residents also reported surging pride after tram construction led to plunging footfall across key thoroughfares and sparked a wave of closures.
John Donnelly, chief executive of Marketing Edinburgh, said: “The This is Edinburgh campaign was geared to highlight all that our vibrant, dynamic city has to offer – inspiring residents to share their hidden gems and try something new.
“This weekend will celebrate what has been an incredibly successful two-year campaign, showcasing the city’s diverse offering with a sold out after party at Summerhall tonight and the city’s biggest brunch tomorrow.
“With all 800 tickets to the after party being snapped up within days, we’re ending the campaign on a real high.”
City bosses have hailed the project’s success.
Councillor Gavin Barrie, economy leader, said: “Marketing Edinburgh’s after-party will celebrate the great success of their city centre campaign, which saw footfall growth in the city centre rise almost 50 per cent higher than anticipated.
“It is a fantastic way to give something back to the city’s vibrant business community and showcase the quality of restaurants, retailers and boutiques on offer in Edinburgh.”
A number of events and festivals were held during the marketing drive, which launched in February 2014. These included the Edinburgh Restaurant Festival and Edinburgh Fashion Week, as well as outdoor, online and television advertising.