HIS huge sculptures adorn public squares and galleries across the land – now one of the Capital’s most famous artistic sons is set to become a fixture in local bars.
A family-run craft brewery in Edinburgh has named its launch product after Leith-born Eduardo Paolozzi, who is considered a key figure in the Pop Art movement.
Edinburgh Beer Factory founder John Dunsmore – former chief executive at Scottish & Newcastle and Tennent’s Lager maker C&C Group – said he wanted to boost the profile of Paolozzi, adding that the sculptor and artist deserved “better recognition”.
The firm’s leaders have described “Paolozzi” as a Munich-style lager created using contemporary Italian brewing technology.
Operating from a base in Bankhead Industrial Estate, staff will launch the beer in Edinburgh and Glasgow this month ahead of moves to expand across the UK next year.
They said Edinburgh Beer Factory would also open to the public in time for summer 2016, providing a visitor attraction and jobs.
Mr Dunsmore said he was excited to open an entirely new venture in his home city.
He said: “With a family-owned business there’s no compromise driven by external shareholder pressure – you can make the right decisions based on strong values and a long-term perspective.
“Scotland can be great if it makes things happen, and this is exactly the right set-up to do just that – small and nimble, young and old, male and female.”
He added: “Innovation can happen in big companies, but it happens despite being big, not because of it.
“I’ve been excited by the creativity and agility I’ve seen in the smaller companies I’ve been working with in the past few years – it’s spurred me on to create something from scratch.”
Born in Leith in 1924, Sir Eduardo Paolozzi, who died ten years ago, is regarded as one of the most important sculptors in post-war Britain. Amongst his work is the big foot at the top of Leith Walk.
The Paolozzi Foundation, which works to boost public appreciation of his art, said it was “delighted” to support the lager.
Adrian Barr-Smith, trustee and secretary, said: “It will help bring alive both the artwork and the ideas of Paolozzi in his native Edinburgh and beyond.
“Eduardo was fascinated by art meeting science, and he would have been quite amused by having a beer named after him”.