A SON left helpless as his mother screamed down the phone during a knifepoint robbery quickly called his brother who rushed to her aid.
The 64-year-old woman was speaking to one of her sons from her beauty salon in Gorgie when two men burst in and threatened her with a knife.
Her son listened in horror to his mother’s cries while the men made demands for cash, but he was too far away to get there himself.
He desperately called his brother, who jumped in his car and sped to Arelle in Gorgie Road to face the robbers and protect his terrified mother.
The two suspects then threatened the man with the knife before making off with money and a laptop.
The victim had been preparing to close for the night when the two men came in at around 8pm on Thursday.
She suffered “minor bruising” during a struggle which ensued. However, her son was not injured.
The shutters were down on the small salon yesterday and the owner, who has not been named, is understood to be very shaken.
Detective Inspector John Kavanagh, who is leading the investigation, condemned the attack.
He said: “The victim was subjected to a violent assault during the robbery, it was a frightening attack on a lone woman.
“We are keen to trace these suspects as quickly as possible. Anyone who may have seen the attack, or who recognises the description of the men involved, is asked to contact Police Scotland immediately.”
Officers are on the look-out for a suspect described as having a thin face with a “large pointed nose”, thick eyebrows and brown eyes.
He is a white man in his late 20s, who is believed to be around 6ft in height and of a thin build.
The suspect was wearing a blue puffer jacket and a scarf covering his mouth, and spoke with a local accent.
The second robber is also described as white, of a thin build and around 5ft 10in tall. He was wearing a dark waterproof jacket with a white stripe down the middle, dark coloured skinny jeans and dark trainers with white soles.
Thursday night’s incident follows a spate of armed robberies on city businesses.
Just last month, a nine-year-old boy was threatened with a knife in his father’s Willowbrae newsagent, while exclusive jeweller Laing, in the city centre, and Ladbrokes in Portobello have been targeted by robbers with firearms in unrelated incidents in the past fortnight.
Gorgie councillor Catherine Fullerton said she was “disgusted” by the robbery.
The SNP member added: “It just shows you what desperate measures some people go to. I’m disgusted that this has happened to an innocent shopkeeper who is trying to go about her business.
“I do hope that the woman gets over this and that those responsible get caught very quickly. Obviously there are opportunist thieves, but I don’t know if there’s another underlying cause.”