Dad’s starring role in personal injuries ad

Allan Rotchford features in a National Accident Helpline ad campaign
Allan Rotchford features in a National Accident Helpline ad campaign
0
Have your say

A West Lothian father features in the high-profile campaign for the market-leading personal injury claims organisation.

Allan Rotchford, 31, from Bathgate, appears in the nationwide campaign for National Accident Helpline.

It features Allan’s story alongside other customers’ stories, focuses on helping people to make it right, following an accident that feels wrong to them.

Allan contacted National Accident Helpline for help when he suffered financial problems following an injury at a car rental company, where a falling storage box severed his thumb.

The father-of-two voiced his frustration at being housebound for four months, unable to pursue his love of the outdoors and fixing ‘project’ cars or spend time with his family.

Working alongside YouGov, National Accident Helpline produced a report called ‘The Real Cost of Personal Injury’, which looked at the challenges faced by those injured through no fault of their own.

More than a quarter (26 per cent) of Britons surveyed who suffered a personal injury at work had lost out on earnings while recovering from their injury. Allan is among this figure.

The survey also found 54 per cent of those who responded to the survey felt that their injury could have been avoided in the first place.

Allan said: “I wasn’t the only one, a number of my colleagues had also advised them that it was not a safe area and had raised the exact same issues that I had months before. But they just did nothing about it.”

National Accident Helpline’s new brand campaign focuses on the stories of some of their customers, and how their lives have been turned around after injuries that threatened to destroy their livelihood. Managing director, Simon Trott said: “Our campaign aims to show the public how people’s lives are severely affected by an injury that wasn’t their fault.

“Compensation is a vital part of helping these people get their lives back, physically, emotionally and financially. We were able to take Allan’s situation and help him make it right.”