There’s a growing consensus in the fashion industry that baby clothes can be a shade more interesting than the traditional pink and blue.
It’s a trend that is welcomed by Edinburgh retailer Kris Currie, who was among the trailblazers for stylish and “genderless” garments that can be worn by girl or boy and handed down from sister to brother.
Bon Tot, her shop in Stockbridge, is described as a modern baby and toddler boutique, offering a curated collection of fresh, design-led, minimalist, unisex and ethically manufactured children’s clothing and toys.
Kris and her husband Graham had their eyes opened to the issue of “gender prescriptive” clothing following the birth of their daughter six years ago.
“Suddenly we were new customers in the market for products we hadn’t bought before and we found it difficult to find clothing that represented our style,” says Kris. “We didn’t want an identity prescribed to our daughter, like a princess or a ballerina. This kind of clothing just didn’t resonate with us. We wanted a colour palate that was sophisticated and not necessarily gender based.”
The couple also felt strongly about sweatshops and did not want clothing where children were involved in the process. Originally from Philadelphia, Kris began researching small independent brands in America and now sources products from across Europe and the UK, as well as the States. “We soon realised the clothing we were looking for was out there, but not available here. It seemed like something Edinburgh was crying out for and it made sense to open a shop,” she adds.
“Our customers range from grandparents, parents or young people buying for family and friends and everyone seems to feel positive and comfortable in the shop.”
Bon Tot, 46 St Stephen Street, 07842 798482, www.bon-tot.com, Instagram @bon_tot