Edinburgh Fashion Week to raise style credentials

Charlotte Wells and Ailsa Purdie in a new tartan. Picture: Jon Savage
Charlotte Wells and Ailsa Purdie in a new tartan. Picture: Jon Savage
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ORGANISERS have been overwhelmed by the enthusiasm for an inaugural fashion week that is set to prove the Capital’s style credentials.

Most tickets have been snapped up for Edinburgh Fashion Week’s Big Weekend, which starts tomorrow at a specially constructed hub at The Mound.

Fashionistas will strut their stuff on the catwalk to provide sartorial inspiration for all ages, sizes and budgets, and there will be free fashion shows and tutorials from new designers, high-street retailers and high-end boutiques

Stores across the Capital will be hosting pop-up events, offering discounts and limited-edition products throughout the week.

Striking photographs are also cropping up all over George Street as part of The Wait exhibition by the Scottish Fashion Creative Network.

Edinburgh’s inaugural fashion week was dreamed up by the people behind the successful “This is Edinburgh” campaign, which aims to attract people to the city centre.

Paul Wakefield, director of marketing and commercial at Marketing Edinburgh, said: “Fashion Week was one of our core ideas and we felt that the time was right to hold it now.

“Edinburgh has a very diverse fashion offering and we wanted to explore that and champion businesses in the city. ”

It is hoped the event will benefit hotels, restaurants and bars, as well as retailers, as visitors explore the city.

Mr Wakefield added: “We have been delighted by the number of people who have bought tickets and we are really excited for the week ahead.”

Edinburgh Fashion Week runs until March 15, kicking off with the Big Weekend tomorrow, for which there are still tickets available. Visit www.thisisedinburgh.com.