EDINBURGH’S Sheraton Grand Hotel is to be used as a “blueprint” by Starwood, its New York-listed operator, for the development of other hotels in its worldwide portfolio.
The Sheraton, which has been undergoing a multi-million-pound refurbishment, will become the centrepiece of Starwood’s £3.8 billion global refurbishment and expansion programme.
Michael Wale, senior vice-president at Starwood, said: “We’ve stripped out the inside of the hotel and taken it back to its shell. The Sheraton Grand in Edinburgh will become the flagship for the brand and will act as a template for what the brand will look like.”
Hotel owners from Asia and the Middle East will be brought to Edinburgh by Sheraton so they can see what their premises could look like if they ask Starwood to run their sites.
The chain added 30 hotels to its portfolio last year.