THE Grammy Award-winning rock band Imagine Dragons is set to take the Hard Rock Cafe, on George Street, by storm on Tuesday when they become the first artists ever to take control of Hard Rock Cafe’s internal video system - songs selected by the band will be played on more than 20,000 screens in Hard Rock’s 151 cafes around the world.
Coinciding with, and to celebrate the release of the band’s sophomore album, Smoke + Mirrors, the Hard Rock Cafe will release a limited number of autographed Signature Series T-shirts that will be hidden throughout the racks at various locations with fans encouraged to visit the George Street cafe on Tuesday for the chance to find a T-shirt signed by each member of the band.
The Imagine Dragons custom playlist features the band’s favorite music videos from artists including Nirvana, Outkast, Talking Heads, The Cars and more.
The day will also raise cash for the Tyler Robinson Foundation (TRF), an organisation established by the band in 2013 to help families handle unexpected financial costs of pediatric cancer. Funds will be raised through the sale of limited-edition collectible badge and men’s T-shirt featuring an original design by Imagine Dragons, with proceeds going to the charity.
Formed in 2009 by Dan Reynolds, guitarist Wayne Sermon, bassist Ben McKee, and drummer Daniel Platzman, Imagine Dragons earned a grassroots following by independently releasing a series of EPs.
After signing to the KIDinaKORNER/Interscope label, the band made its major-label debut with the release of the 2012 EP Continued Silence, which featured the breakthrough single It’s Time. The band has sold more than 24 million tracks worldwide.
The Tyler Robinson Foundation takes its name from 16-year-old Tyler who was diagnosed with Rhabdomyosarcoma, a rare form of cancer. In the following year leading up to his death, he inspired those around him. Determined to continue Tyler’s legacy of creating something positive despite the odds, his family and members of the band Imagine Dragons (who had grown close to Tyler) came together to create the Tyler Robinson Foundation.
For additional information, visit www.HardRock.com/edinburgh