THIS week sees the release of Avengers: Age of Ultron (see my review on Page 26), the 11th and latest entry in the MCU franchise - Marvel Cinematic Universe.
Since the release of Iron Man in 2008, every one of Marvel’s films - from Thor to Guardians of the Galaxy and all in between - has been linked in some way, shape or form, building a massive world in which comic book heroes inhabit.
It’s a strategy that’s paid off exponentially, to the tune of $7.1m - and other studios are quite literally chomping at the bit to have some of Marvel’s success.
Warner Bros have in recent months announced their own cinematic universe for DC Comics characters, stemming from the success of Man of Steel. Ten films have been scheduled between now and the end of 2020, with the first - Batman v Super-man: Dawn of Justice due to arrive next year.
It’s not just comic book characters, though. Sony have announced a cinematic universe for Ghostbusters after it was revealed that Paul Feig would be directing an all-female instalment, starring Kristen Wiig and Melissa McCarthy.
And Universal seem keen on developing a universe for Van Helsing, Frankenstein and more.
It’s no surprise considering the lucky streak Marvel have had over the past decade or so. But then, not everything lasts.
It’ll be interesting to see when the backlash begins and when the audience start craving less franchise-orientated output, forcing studios to rethink their plans and invest their budgets elsewhere.
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