Hey London, if you want to know how to throw a real month long party look north of the Border right about now. Your Olympics has nothing on our Festival.
As the city gets her best gear on to welcome a swarm of guests, there’s an electric atmosphere pulsing through the streets as shows switch from press previews to paying punters.
For the first time the famous Spiegeltent sits proudly on George Street, a silent sorry to all the traders enduring the on-going tram fiasco as footfall is set to quadruple in the city centre.
Every high street retailer I’ve spoken to is eagerly anticipating the rush this time of year creates.
Stores open later, people party a little harder and a hangover mid week is tolerated for one month only so fill your boots Burghers, it’ll be September before we know it.
Kicking the fashion festivities off last week was Harvey Nichols as it turned the first floor into a midsummer’s night dream.
A mini-strip tease from Scotland’s reigning queen of burlesque, Tina Warren, was followed by singer Lou Hickey’s smokey tones.
If there was gold for best party at this year’s Games London would certainly come a close second but we’d definitely be bringing home the medal that matters.