City street chic is sculpting the way the fashion world looks at dressing.
The phenomenon isn’t new, but there has been a magnifying glass placed over its importance, signalling a change in style trends.
It basically boils down to where you’re born and bred, as demographics dictate dressing behaviour.
You only have to take a look around certain streets in our city to know what this is about.
Here in Edinburgh we have a distinct discretion when it comes to chicness. The great thing about it is that you can take inspiration from the woman walking past you on the way to work. It’s effortless dressing.
Weather determines many of our choices, but this need for layering has actually morphed into a style signature amongst Auld Reekie residents.
The coat is an extension of your mood. It’s the hardest working piece in anyone’s wardrobe and must not be a rushed choice. Doing so can mean money down the drain.
Block colour in autumnal tones are a winner for investment pieces. A great way to brighten up the most boring of outfit underneath, they also look great mixed with colours within the jewel family.
Much like our city, there is a mixture of old and new when it comes to fashion tastes.
Modern pieces look great paired with vintage items. It gives the wearer a completely unique aesthetic. This striving for individuality is really evident in Edinburgh and one of its most interesting traits when it comes to street chic. No-one wants to be caught wearing the same item as someone else. We like our pieces to be one-offs or limited runs. I think that’s the reason we have such a strong boutique presence.
We are a city famed for our fondness of boutique. Be it in the hub of the West End village, the quirky and youthful offerings from the Grassmarket or the sheer luxury of Thistle Street, there’s a boutique for every budget.
Jarring textures is a classic in the Capital. Wool blends mixed with silks create a hard on the outside, soft on the inside look adopted by many. It’s this playing around with masculine and feminine lines that work so well.
It is a very secure look, not afraid of putting a pretty twist on something plain to ensure it’s totally unique to the wearer.