A NEW store selling imported American sweets has struck a sour note within a week of opening.
Edinburgh City Council confirmed it had received complaints regarding the “garish” signage outside American Candy World, which is trading from the former Clarks shoe store site on Princes Street.
Many have also taken to social media to register their displeasure over the appearance of the “eyesore” and its positioning directly across from the National Gallery.
Edinburgh resident Maureen Connolly said on Facebook: “Just as I thought Princes Street could not get any tackier. Words fail me.”
Other angry and bemused residents commented on the new addition to the street on Twitter, with software engineer Chris Paton tweeting the council directly to ask: “Were they really allowed to put up such a garish sign in the middle of Princes Street? It’s horrible!”
Other users expressed surprise that the store had been allowed to use the signage, which was also referred to as “tacky”.
Councillor Ian Perry, convener of the planning committee, said the council was investigating the complaints.
He said: “We can confirm that we have received complaints about signage on the building. These will now be investigated to determine if any planning rules have been breached and we would then determine any further action.“
Graham Birse, director of the business school at Edinburgh Napier, said a discussion between the store owners and the council would be “sensible”.
He said: “Princes Street does need to reinvent itself, but for a high-profile site right across from the National Gallery it may be sensible for the council and the leaseholders to have a discussion.”
Andy Neal, chief executive of Essential Edinburgh, said he was pleased to see the site occupied, adding: “If any planning laws have been contravened or if the signs are judged not to be in good taste then the council will take appropriate action.”
American Candy World had not responded to a request for comment at time of going to press.