Golden Wonder marked their 70-year anniversary with a new product launch at the Scotmid store in Stockbridge – just yards away from where the iconic crisp brand was created seven decades ago.
Golden Wonder originated in 1947 when Stockbridge baker, William Alexander, started making crisps after he’d finished baking for the day.
In a moment of inspiration, he decided to name his new crisps after the Golden Wonder potato variety and it has since grown into a household name that continues to be popular in Edinburgh and beyond.
To mark their 70th birthday, Golden Wonder officially launched its new product, Golden Wonder Chippies, in the local Scotmid at Raeburn Place.
Matt Smith, marketing director for Golden Wonder, explains: “Golden Wonder is a well-loved and iconic brand that started in Stockbridge 70 years ago and Chippies are the next chapter in the our story.
“With their punchy, chip-shop inspired flavours, Chippies really deliver the fully-flavoured taste that Golden Wonder is famous for.
“We are very excited to be officially launching Chippies at Golden Wonder’s birthplace.”
Stephen Brown, Scotmid’s Local Sourcing Manager, said: “Scotmid are proud to host Golden Wonder’s 70th birthday celebrations – in Stockbridge where the success story started in 1947.
“Not many people know that Golden Wonder, like Scotmid, started off in Edinburgh before expanding further afield and its brilliant to be able to celebrate the brand’s heritage.
“Generations of Scots have grown up eating Golden Wonder crisps and they are a truly iconic brand.
“Like Scotmid, they are very much an intrinsic part of the Scottish landscape and the launch of Chippies is new chapter in their continued success story.”