THE tear-jerking John Lewis festive advert has become as traditional at Christmas time as turkey and Santa Claus.
And now Hibs are hoping by paying homage to the popular ad, this will lead to their own fans crying tears of joy and a promotion back to the Premier League.
The club has launched half-season tickets in a bid to fill Easter Road to the rafters over the crucial next five months.
And to promote them, they have filmed their own version of the emotional advert – starring three young supporters.
Beth Yuill, six, Chloe Yuill, three, and Aaron Johnston, six, took part in the parody, which sees Duddingston Primary School pupil, Beth stare longingly at the stadium through a telescope.
She waves to Aaron, who appears to already have a season ticket and is watching Hibs play, as little Beth wishfully writes to Santa.
Me and Chloe love coming to the games with mum and dad and so it was great to be asked to do this.Beth Yuill
On Christmas morning she discovers a season ticket as one of her Christmas presents, while Aaron finds a telescope tied to his seat at Easter Road, enabling him to see Beth at the other side of the stadium.
The John Lewis version sees a curious little girl gazing through a telescope at a lonely elderly man on the moon.
She tries to wave to him but when she receives no response, it makes her even more determined to communicate.
Staring at the moon at every opportunity, the youngster uses a bow and arrow to shoot the pensioner a Christmas present – which inside contains a telescope.
When he uses it to gaze back to her on earth, she is overjoyed at the fact she has helped someone this festive period.
Beth, who is already a Hibs season ticket holder, said: “I loved taking part in the video filming.
“It was a big secret so none of my friends know about it, but I’m looking forward to showing everyone.
“Me and Chloe love coming to the games with mum and dad and so it was great to be asked to do this.”
Aaron, a pupil at Victoria Primary School, who experienced his first match against Livingston on the first day of filming the video, is now a Hibs Kids member and desperate to get to his next game.
He said: “Being in the video was a big surprise but I really liked it.
“It was exciting to be at the match as well, I can’t wait to go back.”
Hibernian Football Club has described their new promotional video, named Half a Season Away, as “the story of one child’s despair at missing out on the action at Easter Road Stadium, before her Christmas wishes are answered with the gift of a half season ticket.”
Half season tickets are valid from the home match against Raith Rovers on Saturday, January 1, 2016 and prices start at £15 for children and £175 for adults.
Kids can get a half season ticket in the Famous Five lower for as little as £1.39 per game, with youth and students tickets from only £4.72 a game.
Tickets can be purchased online, by visiting the Hibernian Ticket Office or by calling 0844 844 1875.