AN AWARD-winning spirit made in North Berwick is to be served to the world’s top musicians – after it was selected as the gin of choice for the glitzy Brits after-party.
NB Gin will be sampled by some of the biggest names in the world of pop when it is served at the Sony Music Brit Awards after-party in London on February 25.
And the locally-produced gin will be the only brand of the spirit served to the 600-strong guest list, with stars such as Pharrell Williams and One Direction set to attend the bash.
NB Gin’s expert mixologist has created two unique cocktails to be served to guests on the night, including the Bees Knees, made with honey and rosemary. Bottles of NB Gin will also be placed on every table, with tasting glasses alongside.
Director Vivienne Muir said the company was “thrilled and honoured” to be selected.
She said: “To have been chosen from such a long list of other possible brands is the icing on the cake of what has been a fantastic year for us, and we cannot wait to let the music industry elite sample our very own handcrafted spirit.”
Morten Jensen, partner at Billetto UK Ltd, which is assisting with the drinks brands for the event, said: “NB Gin was a natural choice for us. Its quality is second to none, and the chic bottle looks great. Our guests will only be served drinks worthy of this glittering event.”
NB Gin is produced by Vivienne and her husband, Steve, in a custom-made copper still at their micro-distillery in North Berwick.
Since its launch in October 2013, there has been high demand for the spirit, which has been stocked in high-end hotels, bars, shops and restaurants across the country, from Aberdeen to London.
Sales are also thriving in Spain, Germany and Denmark, and an agreement is nearing the final stages with a distributor in the US.
The gin was honoured with a silver medal in the Micro Distillery category at The Gin Masters 2014, just nine months after launch.