Creating clothing is a labour of love.
The designer has to be head-over-heels with what they are doing if there is any hope of buyers adopting the same devoted demeanour.
This is Patrick Grant’s parting shot as we drain two cups of tea and go our separate ways after I spent the afternoon picking the Edinburgh-born businessman’s fashion-savvy brain.
He concedes it sounds rather simple but assures me being sidetracked is a slippery slope that can knock you clean off your creative process.
Armed with a PowerPoint presentation, he proposed a small menswear collection based on the components of his Savile Row business which subsequently secured the line being picked up by prestigious department stores across London, Tokyo and New York.
He soon found demands to meet very specific requests from buyers, which he met. What he didn’t anticipate was the headache that created.
“You can’t be something to everyone,” he says. “You have to concentrate on cornering a market and making them fall in love with you.
“Otherwise you run the risk of being liked by everyone, and that’s a problem because no one buys clothes they simply like. They buy clothes they love.”
Invaluable information in my quest to complete the capsule collection challenge.