Pauline Jaffray honoured with BEM

Businesswoman Pauline Jaffray. Picture: contributed
Businesswoman Pauline Jaffray. Picture: contributed
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DUNBAR businesswoman Pauline Jaffray received a BEM for services to business and the community in East Lothian.

Pauline was born in Haddington in 1956 and grew up in the small village of Innerwick.

She comes from a farming background and her grandparents owned a small holding – where the family all lived and worked.

However, when Pauline was 14 years old she moved to Dorset due to her father’s work.

She said: “At that time there was a far greater divide between north and south, Scotland and England. It was very different and definitely a cultural shock after having lived in a small community.”

She subsequently moved back home to live with her grandparents and continue the ‘Jaffray’ involvement in the local community.

In June of 1986, Pauline “took the plunge” and launched her own business PJ Designs – a public relations, marketing and design company.

She recalls being nervous when starting out and said: “That’s when it really hit me. The encouragement and support from my family, friends and the local community was tremendous! I have never forgotten that kindness.”

It was her childhood dream to launch a quality, county magazine and place an account of the area’s history on record.

As PJ Designs grew she launched the magazine East Lothian Life in the winter of 1989 – a tribute to the county through the written word.

Pauline has been involved with Haddington Farmers’ Market since its inception in 2000 and still helps organise the Innerwick Flower Show.

She said: “It was just natural, automatic that everyone cared for one another in such a tight-knit community.

“My parents worked in the field and would always lend equipment to anyone who needed it. Growing up in that kind of environment it was inevitable I would learn a similar, generous way of life.”

For more than 25 years, Pauline has also been secretary of Dunbar Trades Association and minute secretary of East Lammermuir Community Council.

She has been involved in the establishment and organisation of various events in East Lothian and was also a cub leader, business mentor and founder member of the successful Dunbar Traditional Music Festival and Dunbar Artists Exhibition.

In 2008 Pauline received a local business hero award from the Midlothian and East Lothian Chamber of Commerce.

On receipt of her BME, Pauline “couldn’t quite believe it”.

She said: “It’s been made even more special by the response and messages I’ve had from those who know me well, but also people I’ve never met in my life.”

Pauline still lives in the heart of the community at Dunbar, with her son Sandy and husband David.