Travel agent Jimmy Martin comes full circle after acquiring Leith's Frutin Travel where he began career as brochure boy

An Edinburgh travel agent has come full circle after taking over an agency where he began his career more than 40 years ago.
Jimmy Martin (left) welcomes Emma Morrice (second left) to The Jimmy Martin Travel team along with Lorraine Gersternberger and Richard SturgeonJimmy Martin (left) welcomes Emma Morrice (second left) to The Jimmy Martin Travel team along with Lorraine Gersternberger and Richard Sturgeon
Jimmy Martin (left) welcomes Emma Morrice (second left) to The Jimmy Martin Travel team along with Lorraine Gersternberger and Richard Sturgeon

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Jimmy Martin started out as a brochure boy in Leith’s Frutin Travel before taking on the role of ‘unofficial managing director’ he set up Jimmy Martin Travel in Stockbridge 20 years ago.

And he has now acquired the agency as part of plans to develop and grow his business’ reach across the city.

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“Frutin Travel has always been dear to my heart and to be expanding with this acquisition, following 18 months of the most challenging times the travel industry has ever faced, cements our faith in our future business growth,” said Jimmy.

As part of the takeover, partner Emma Morrice will become part of the Jimmy Martin team at the Raeburn Place offices.

“Emma brings with her a specialism in last minute beach holidays which will expand our holiday portfolio for clients,” said Jimmy.

“She also has a deep knowledge of America, South East Asia, Vietnam and Cambodia, which will enhance the advice we give to our existing client base who enjoy long haul travel with an element of adventure.”

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Emma added: “I am delighted to be joining such a proactive and professional agency which is exhibiting strong recovery from the pandemic.

“Having previously worked with Jimmy and Richard from Jimmy Martin Travel, it seems like a natural and seamless move for the resources of the two businesses to come together with Jimmy Martin Travel’s acquisition of Frutin.”

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