Tony Singh’s Periscope house sale proves a hit

Tony Singh uses Periscope to sell his house. Picture: Malcolm McCurrach
Tony Singh uses Periscope to sell his house. Picture: Malcolm McCurrach
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RACING round as many properties as possible in just two hours can make househunting an exhausting experience.

But now the way would-be owners view homes is on the verge of transforming forever – thanks to the success of live video streaming.

We told earlier this month how top chef Tony Singh had become the first person in Scotland to use smartphone app Periscope to advertise his luxurious villa, which is currently on the market for £550,000.

The app allows viewers from across the globe to peer through the keyhole of properties, experience a full tour and make comments – without actually being there in person.

According to the city’s leading property portal ESPC, viewings of Mr Singh’s five-bedroomed home have tripled since it was streamed on Periscope on August 14.

Using the tool to advertise the Duddingston property was the brainchild of Ken McEwan, CEO of McEwan Fraser Legal, which is selling the home.

The firm had been looking to trial the app for viewings for months, and saw the celebrity chef, who was voted ITV chef of the year in 2000, as the “perfect” famous face to gain attention for the scheme.

Mr McEwan said around 392 people followed the live footage, with more than 90 people leaving comments and asking questions.

He said: “The Periscope of Tony Singh’s house was a huge success and it’s definitely something we are going to be rolling out across Edinburgh – particularly homes that have a historical interest or once belonged to a celebrity.

“We were absolutely delighted with how well the trial went for a number of different reasons.

“Viewings increased by 99 per cent on the ESPC website and increased by 79 per cent on our own webpage.

“Unfortunately I can’t reveal the exact figures for confidential reasons, but Periscope definitely made a difference.”

He added: “Using Periscope means we can stream live videos anytime from any smart phone or tablet, linking with anyone one anywhere in the world and allow followers to comment and interact live.”

Mr Singh, the former owner of some of the city’s top eateries in recent years including Oloroso, Tony’s Table and Roti, described the app as “very slick and easy to use”.

Periscope, which owned and operated by Twitter, was launched in March and has the potential reach of millions.

Chris Speed, professor of design and informatics at Edinburgh University, said using Periscope for the purpose of viewing homes was a “fascinating market.”

He said: “Periscope is certainly a way forward for viewing properties and it will allow people to avoid the stress of having to view a certain amount of homes within a certain amount of time.

“People will use the app for viewing homes in two ways – some will genuinely be interested in buying, and others may just want a look ‘Through the Keyhole’ – like the TV show.”

In relation to Mr Singh’s home, a spokeswoman for ESPC said: “Following Periscope, the property tripled in viewings.”