One of the UK’s leading PR experts is to use the expertise which helped create award-winning campaigns for the likes of John Lewis and AG Barr to sell the unique attributes of the Capital.
Juliet Simpson has joined the Marketing Edinburgh board, her mission to promote the city to visitors and investors.
The 40-year-old from the Southside described the Capital as “one of the world’s greatest cities” – but also warned against “complacency”, with strong campaigns emerging from rivals London and Manchester.
Juliet, the founder and chairman of Stripe Communications, said: “There is always a danger – even a city this good – of becoming complacent. We need to make sure that we are constantly getting the message out that this is a brilliant city to live in, work in and visit.
“Other cities, like London and Manchester, are heavily marketing themselves and we need to be able to compete.”
She added: “Edinburgh may not be the biggest city but it is a really special city and I’m proud to call it home.”
Pinpointing how best to market it will be the subject of painstaking market research and board discussions. But Juliet said this would involve building on the organisation’s This is Edinburgh campaign which aims to attract people back into the city.
A married mother with two young children, Juliet studied a BA in Communications at Queen Margaret University College and went on to found Stripe Communications in 2006. Since then, it has won more than 40 awards and is the largest consumer PR agency in Scotland, working with G&V Hotel, The Scottish Government and ScottishPower,
Juliet has also worked with AG Barr since 2011 and last year helped make Irn-Bru the “most memorable sponsor” of the Glasgow Commonwealth Games.
The Stripe team not only handles PR for top chef Tom Kitchin and his restaurants but helps manage the Young Scot Awards.
Before setting up Stripe, Juliet spent four years in Sydney as Head of PR, Corporate Communications and Mass Market Campaigns for Vodafone Australia. She was also a Director of Citigate Smarts where she started the Edinburgh PR division, dealing with clients such as ASDA, Boots, InverHouse Distillers and Scottish Rugby.
Gordon Robertson, Chairman of Marketing Edinburgh and Director of Communications at Edinburgh Airport, said her skills would be “vital” in helping to build Edinburgh’s reputation at home and abroad.