Tourism chiefs spot the difference

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Tourism chiefs have narrowly avoided an embarrassing faux pas after christening a food and drink campaign “Taste the Difference”.

The Midlothian Tourism Forum unwittingly chose the phrase, which is the name of Sainsbury’s luxury product range, before it was vetoed in favour of “Savour the Difference”.

Forum chairman Quintin Young said it was soon realised the phrase was already in use.

He added there was “no impact” to the campaign budget by changing the phrases, as the only promotional material produced was a second-hand banner, which had the campaign logo glued on it.

“The decision to adapt the strapline in the Midlothian food and drink brand was made jointly by Midlothian Tourism Forum and our partners Midlothian Council following an initial test-marketing exercise,” he added.