Tennent’s Lager have unveiled their latest Christmas video which features a bad-mouthed Scots reindeer serving up festive tips and advice.
Taking form as a mounted reindeer head “animated with festive banter”, Rude-olph will be touring bars around Scotland, interacting with Christmas partygoers giving them advice on everything from what to buy their mum to how to get a kiss under the mistletoe.
The surly stag will be in the Capital’s Black Bull pub on 14, 15 and 16 December, as part of a tour that includes Glasgow, Dundee and Aberdeen.
A spokesperson for Tennent’s said: “If you don’t get the opportunity to meet Rude-olph in bars across Scotland don’t fret. A virtual, mobile version of the red-nosed, hard-faced reindeer will be available online to help consumers with all their Christmas quandaries. Alan McGarrie, head of UK brand marketing at Tennent’s, said: “We’re all excited to be introducing Scotland to our newest furry Christmas temp. From buying the right perfume for your mum to finding a date for Christmas dinner, we all sometimes need a X-mas expert to point us in the right direction. “That’s why we’ve appointed our man Rude-olph, so people can spend less time Christmas shopping this year and more time enjoying Scotland’s favourite lager.”