Edinburgh teams Hearts, Hibs and Edinburgh City support Festive Friends campaign to help support elderly over Christmas period
and live on Freeview channel 276
Let us know what you think and join the conversation at the bottom of this article.
The campaign, which incorporates 41 SPFL clubs, seeks to offer companionship to older, more vulnerable people who can be socially isolated over the holidays.
Edinburgh players will visit socially isolated elderly supporters with gift hampers and offer them company for a while, or invite them to their ground - where they will receive a hot Christmas lunch.
Advertisement
Hide AdAdvertisement
Hide AdAccording to research by Age UK, nearly a million elderly people feel lonelier at Christmas, this is exemplified by the impact of the pandemic, in which many older people will still be shielding.
Hampers contain food, snacks, essential toiletries, gifts, games, and more.
Now in its sixth year, a total of £100,000 has been granted to make the programme happen, meaning it will be able to more than double the people they have reached in previous years.
Festive Friends has been running for six years and has reached nearly 4000 people in the last five years, and will now reach over 3000 people this Christmas period alone.
Advertisement
Hide AdAdvertisement
Hide AdLast year it wasn’t possible to deliver the standard Festive Friends programme due to the pandemic, so 2800 Christmas hampers were dropped off in socially-distanced doorstop visits.
Nicky Reid, chief executive of the SPFL Trust, said: “Festive Friends is a real highlight of the year for me and my colleagues at SPFL clubs.
“It’s all about good old fashioned Christmas spirit - bringing club staff and volunteers together to reach elderly people who are at risk of social isolation.
“Scottish football is trusted to support, and our recent research shows that almost 83 per cent of people live within ten miles of a SPFL ground - because of this clubs and their associated community trusts are well positioned to effect this type of change in their communities.
Advertisement
Hide AdAdvertisement
Hide Ad“This year 41 SPFL clubs are involved making it our biggest programme yet, supported by a record breaking fund of £100,000. We look forward to supporting more elderly people than ever before, after all kindness never mattered more.”
A message from the Editor:
Thank you for reading this article. We're more reliant on your support than ever as the shift in consumer habits brought about by coronavirus impacts our advertisers.
If you haven't already, please consider supporting our trusted, fact-checked journalism by taking out a digital subscription.
Comment Guidelines
National World encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.