Big Hearts Community Trust are aiming to go from strength to strength in 2016 after benefitting from a significant donation as part of Hearts’ sponsorship deal with Save the Children.
The Tynecastle club’s official charity has been flourishing over the past year since Jambos owner Ann Budge led efforts to revive it.
Chairman Jim Panton explained at the Big Hearts annual general meeting on Friday that the Trust had been significantly aided by a cash injection as a result of the deal the club struck with Save the Children in the summer. This has helped Big Hearts bring its new family-focused strategy to life. The initial area of focus has been to provide support to Kinship Care families, while it will continue to support and grow its Football Memories programme, helping dementia sufferers from in and around Edinburgh.
Panton said: “Big Hearts is in a very strong place. Our strategy, as announced in late 2014, was to become a charity for families and, under our general manager Caryn Kerr, we have made fantastic progress. Our Kinship Care Programme has been a great early success and I am positive this will continue. We share the Hearts supporter’s joy that the club is on a path to a future that is beaming bright. With that future comes a responsibility and as the club’s official charity we are committed to playing our part.”
For year ending March 2015 (which does not include the aforementioned donation) Big Hearts reported income of £97,175, largely due to donations and activity revenue. The total reserves stood at £50,472.
General manager Caryn Kerr said: “We have spent most of 2015 preparing to bring our new strategy to life. Kinship Care was identified as our first area of focus and we have set out to provide meaningful support. The challenge now is to engage with even more of the community.”