DIRECTORS of the Foundation of Hearts have dug deep to sponsor this weekend’s Hearts v Aberdeen SPFL Premiership game at Tynecastle.
The directors and advisors to the Foundation have personally paid for the package, which will see FoH chairman Ian Murray step out onto the Tynecastle pitch at half-time to address the club’s supporters. As part of the package, the Foundation has their logo displayed on the front cover of the matchday programme, left, and a full-page advert inside. Also, there will be leaflets placed in all hospitality suites in the stadium.
FoH will give fans a chance to vote for their man of the match on Twitter by tweeting #FOHMOM and adding the surname of the player they have chosen.
The Foundation view the sponsorship deal as the chance to promote their drive to take control of the club and to encourage other businesses to add their support.
And Murray, who is the MP for Edinburgh South, said: “We’re delighted to be supporting the club, and at the same time using the excellent rights afforded through this sponsorship package to promote the Foundation.
“I’d like to thank the Foundation’s directors and advisors who have kindly agreed to shoulder the cost for this.”
Rory Donaldson, commercial manager at Hearts, added: “The Foundation of Hearts as preferred bidders are clearly leading the way by demonstrating to the business community just how much can be done with a matchday sponsorship package. We’re looking forward to welcoming them on Saturday and we hope that other businesses will see the real value this package can offer.”
The Foundation of Hearts were last week given preferred bidder status by BDO and Murray yesterday revealed that he is 80 per cent certain that his group can deliver a Creditors’ Voluntary Agreement (CVA) to enable Hearts to exit administration.
Supporters who want to back the Foundation’s bid can set up their direct debit at www.foundationofhearts.org