Hearts have launched season tickets for their return to the Scottish Premiership, with plans to cut away allocations in Tynecastle’s Roseburn Stand.
Season tickets will be available in the Roseburn for the first time and, as a result, only around 1400 travelling supporters will be allowed entry.
The Edinburgh club are keen to attract as many of their own fans as possible and have decided to reduce away ticket allocations by more than half. Previously, Rangers, Celtic and Hibs supporters were given all of the Roseburn Stand - around 3400 seats – but two sections (H and J) are being given over to home season ticket holders next year. A third section (K) will be used for a combination of home “walk-up” tickets and segregation.
Hearts owner Ann Budge told the club website: “In response to demand and feedback from our fans, we are extending the seating available to season ticket holders to now include half of the Roseburn Stand. This will allow more Hearts supporters than ever to purchase season tickets. It will also allow us flexibility to introduce a family section in the Gorgie Stand.”
Season ticket prices range from £280 to £480 for adults, £210 to £315 for concessions, £180 to £265 for under-18s and £50 to £100 for under-12s. Budge added that the pricing structure for season tickets mirrors that used by Hearts in their last season in the Premiership, 2013/14.
“On the question of pricing, we have taken a very simple approach,” she said. “When we were relegated, we dropped all prices by 7 per cent. Now that we are back where we belong, we are increasing the prices by the same, 7 per cent. This means that we are offering season tickets at the 2013/14 pricing levels. We feel this is fair and hope our supporters will agree.”