Hearts announce three-year extension with Umbro worth 'seven figures'

Hearts have announced a new three-year extension with kit-makers Umbro.

Friday, 15th November 2019, 4:46 pm
Updated Friday, 15th November 2019, 4:47 pm

The Manchester-based supplier have produced strips and training products for the Tynecastle side since 2017 and will continue to do for another three years.

This season's third kit, an all black design with maroon trim, sold out in the space of a week when it was first launched earlier in the campaign.

In addition to current partnership, Umbro has now been appointed as 'official technical partner for women's and girls' football' at Hearts.

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Hearts will continue their partnership with Umbro. Picture: SNS

This will see a six-figure sponsorship of the Hearts Women's team within the overall deal, which is worth over £1 million.

The Hearts Women's team are a point away from clinching promotion to the top flight in Scotland and the club will integrate women's football into the club's academy structure.

Hearts’ director of community and partnerships, Ann Park, said: “We are delighted to be renewing our partnership with Umbro for a further three years. Umbro has a long history with Hearts, producing some of our most iconic jerseys and we are confident that this new deal will go down well with supporters.

"We are particularly pleased that Umbro is backing the move to bring women’s football into the Club. Their commitment to supporting the development and growth of women’s football at Hearts has brought in an additional six figure investment. We welcome their progressive approach and commitment to supporting the diversity of our players and our fan base.

"Supporting women’s football is a great investment for sponsors. The game is growing exponentially; it is a clear statement of companies’ support for equality and diversity and it is no surprise that our plans are attracting organisations who align with our values and wish to associate their brand with Hearts.

"This is the first in a number of sponsorships that we will unveil in 2020.”

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Ewan Scott, managing director of GLD Umbro, added: "Umbro is very excited to be extending our commitment to Heart of Midlothian and thrilled to broaden our sponsorship to include women and girls’ football.

"Umbro is fully committed to leading the field in the women’s game with a great range of technical apparel designed specifically for female footballers.

"Hearts are to be commended on their plans to accelerate the integration of women’s football and we are confident that their Academy set up will pay dividends as the team continues its rapid upward trajectory.

"We are proud of our long history with the Club and look forward to playing a significant role in the future.”