Hearts have expressed their disappointment after Hibs sponsors Marathonbet poked fun at the new Tynecastle main stand on social media.
The betting company tweeted out photographs taken by a fan from the far left corner of the stand looking out towards the pitch.
It shows one of the goals being completely blocked out by the police control room, which sits at the corner between the Gorgie Road end and the new main stand.
Along with the images, Marathonbet tweeted: “A few snaps of Hearts’ new stands as it nears completion. It’s looking really good...”
Marathonbet have since deleted the post, which also included an offensive term in one of the pictures, from their official account.
Hearts responded with a statement criticising Hibs’ shirt sponsors for their actions and sought to clear up any confusion over the control room.
It read: “Heart of Midlothian Football Club is disappointed to see a partner of the game in Scotland attempt to ridicule the club based on misinformation and the use of potentially offensive and inappropriate language.
“This is perhaps indicative of yet another trend which sees those who gain so much from the game, attempt to demean it rather than support it.
“For the voidance of doubt, modifications to our existing control room are scheduled to take place as has already been fully explained to our supporters.”
Marathonbet have since apologised for the use of an offensive word in the tweet.
They said: “We apologise for our recent post in relation to the new stand at Tynecastle. When sharing the existing images we didn’t identify that one of the photos contained a derogatory word. We sincerely apologise for any offence caused.”
Hearts addressed the restricted view at the far end of the stand in an earlier statement by owner Ann Budge.
It read: “The control room at the Gorgie end will have to be cut back to create a clear line of vision for supporters seated behind the structure.
“We will not be carrying out this work for the initial opening as we have scheduled this to be completed over the winter break.
“The seats with restricted view will either not be sold, or sold at reduced prices if demand exceeds supply.
“When the work is completed there will be a very small number of seats with slight sight restriction.”
It is understood Hearts contacted Hibs about the tweet.