Hibs unveil revamped official website as club overhauls fan experience

Hibs have unveiled a total overhaul of their official website as the club looks to improve the experience for fans.
Hibs have launched a new revamped websiteHibs have launched a new revamped website
Hibs have launched a new revamped website

The new website, which is optimised for mobile devices, has more streamlined navigation and a new feature called Single Sign On.

This is aimed at allowing fan one simple route to buy tickets, merchandise, and access the Easter Road side’s TV output.

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A statement from the Capital club revealed that “enhancing the connection between fans and the club” was a key aim.

Greg McEwan, Head of Marketing & Brand Partnerships said, “The new look site is one we think the fans will like and brings the club up to speed with the top clubs across Europe in terms of digital and content strategy.

"The flexibility of the site is first class and the designs are fresh, clean and dynamic which helps create the feeling of more than a football club and you can see that come through the imagery of the player profiles as an example.

“The addition of Single Sign On will allow fans to streamline their access points into a single log in where they will then be able to purchase tickets, merchandise and view Hibs TV.

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"This will vastly improve the fan experience whilst helping the club significantly in tracking and measuring success of various activities.”

The revamp was carried out in partnership with Edinburgh-based digital gurus Whitespace.

Iain Valentine, Managing Partner, added: “You can't help but feel the passion and pride in the club from the team and the supporters and we really wanted to reflect some of that in the online experience.”

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