Monarchs raise the roof with new sponsorship deal

Border 'Roofing (Hamilton) 'owner Eddie McKenna and wife Norma give the deal the thumbs-up. Pic: Ron MacNeill
Border 'Roofing (Hamilton) 'owner Eddie McKenna and wife Norma give the deal the thumbs-up. Pic: Ron MacNeill
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EDINBURGH MONARCHS will be hoping to raise the roof this season at Armadale Stadium after landing a new team sponsorship deal with Border Roofing (Hamilton).

The news is a massive boost for the Capital speedway outfit after they lost long-time backers Scotwaste in January after a nine-year association.

The agreement has come out of the blue and surprised many after Monarchs co-promoter John Campbell recently poured cold water on suggestions the club had a prospective new backer waiting in the wings after two interested parties pulled out. Company owner Eddie McKenna and wife Norma met supporters for the first time at Monarchs’ pre-season video show in Leith last week and revealed why he stepped in to offer vital financial support to the reigning Premier League champions.

“When I heard that Monarchs did not have a team sponsor for this year following the tremendous season they had in 2014 I contacted John Campbell and things went very smoothly from then on,” said McKenna. “We negotiated a deal and it was signed, sealed, and delivered very quickly.”

The McKennas are not new to the Scottish speedway scene as Eddie revealed: “I have been a speedway fan a lot longer than Norma, maybe thirty years. I haven’t really supported any side in particular, I’m just a speedway fan.

“I have sponsored many riders at Glasgow Tigers in the past and I was also a friend of Jimmy Beaton, who did a lot of work for the Tigers in the old Blantyre days.”

McKenna says he feels confident that Monarchs will do well again this season as they attempt to defend the three major trophies they captured last season, the most successful in their history.

“The team looks to be shaping up nicely and Craig (Cook) is a fantastic rider, there is no-one to touch him in the Premier League as long as he keeps his head.”

Monarchs open their home campaign on Friday, April 3 when they entertain Glasgow in the second leg of the Spring Trophy, the first leg of which is at Ashfield on Sunday, March 29.