Final Call! Dogs across Edinburgh could be the next face of Peamutt Butter

Dogs across Edinburgh have been invited to enter a competition to be in with the chance of being crowned the face of Peamutt Butter.

The leading Manchester-based dog treat company is looking for a loveable black and white dog, with a cheeky or mischievous demeanour, to be the face of their Summer 2025 marketing campaign.

The digital and on-pack brand mascot, which resembles a Jack Russell (but is up for interpretation) is the basis of their search. A love of peanut treats, fun personality, interesting back story or special skills are also winning criteria for the ‘real life’ Peamutt.

Peamutt the mascot hunt has two more weeks to go

The competition will be judged by a panel of dog lovers and experts; Manchester-based Dog trainer Janey Baker from Make Fetch Happen, Peamutt Butter’s MD Richard Duerr and head judge; celebrity TV vet and This Morning regular Dr Scott Miller.

British dog owners have until January 12 to enter the competition via the website or Instagram page, by completing the form and uploading a picture of their pup. Entrants can follow the competition via social media for regular updates.

One dog from each region of England, as well as one dog from Scotland, Wales and Northern Ireland, will be shortlisted in February.

The winner will be crowned in March with a celebratory professional photo shoot, and their fur-face featuring on jars of Peamutt Butter in Summer 2025.

Finalists will also be in with the chance of winning a bundle of dog treats and goodies, as well as a year’s supply of Peamutt Butter and Peamutt Balls. The winner will also receive a £250 donation to a local dog charity of their choice.

Peamutt Butter was launched in the UK in 2016, with the cartoon Peamutt in his current form appearing on pack in March 2023.

Richard Duerr, from Peamutt Butter, said: “Peamutt Butter is a vibrant brand, and its heart is Peamutt our cute and playful mascot. We encourage dog owners across the UK to enter, we can’t wait to see the talent and hear the incredible stories behind your pets. Two more weeks to go!

“As part of the winner’s prize we will be gifting a local charity donation, Peamutt Butter is passionate about supporting the incredible work dog charities do across the UK to keep dogs safe and well.”

F. Duerr & Sons Manchester – established in 1881 – is a family business barking mad about the health and happiness of dogs. Famed nationwide for its household jams and marmalades, F. Duerr & Sons is the biggest producer of peanut butter in the UK.

Peamutt Butter was crafted by this family of dog lovers to ensure everyone in the family can enjoy the joys of the nutty treat. Peamutt Butter is the UK’s number one vegan peanut butter for dogs. Peamutt Butter recently launched Peamutt Balls, the perfect on-the-go nut snack for your dog.