Co-op membership: major supermarket launches price matching with Aldi - including online delivery items

• Co-op has introduced price matching with Aldi on over 100 everyday items for the first time
• The price reductions apply to Co-op members, with items like milk, eggs, and bread seeing lower prices
• Over one million Co-op members purchase price-matched products each week
• The new prices are available in all 2,400 Co-op locations and on delivery platforms like Deliveroo and Uber Eats
• Co-op’s move comes as larger supermarkets like Tesco and Asda scale back their Aldi price match campaigns

A major UK supermarket has introduced price matching with Aldi on over 100 everyday items for the first time.

Co-op’s new initiative marks the largest of its kind among UK convenience stores, and launched this week (March 26).

Price reductions are now available to Co-op's member customers, with items like Co-op milk dropping from 95p to 85p, and medium free-range eggs and a tiger bloomer loaf of bread both reduced by 20p to £1.45.

The retailer reported that more than one million members purchase at least one price-matched product each week, including Co-op-branded fresh produce, meat, chicken, and dairy.

The new prices will be available in all 2,400 Co-op locations and via “quick commerce” platforms such as the Shop.coop website, Deliveroo, and Uber Eats.

Co-op managing director Matt Hood said: “I am very clear that, in this current economic climate, price is most often the deciding food shopping factor for our members and customers.

“Price has often been perceived as the Achilles heel of convenience shopping, but this new initiative will change that and show there is no compromise in value, quality, or range to shopping conveniently.”

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The retailer currently boasts six million members in its membership scheme, which costs £1 to join. Co-op’s move comes as larger supermarkets cut back on their Aldi price matched offerings.

Tesco recently reduced the number of products included in its Aldi price match campaign from 790 in August 2024 to 645 last month.

Meanwhile, Asda discontinued its Aldi and Lidl price match programme after 12 months, opting to focus on its own “great prices” rather than comparing with competitors.

What do you think of Co-op’s new price-matching initiative with Aldi? Will it make a difference to your shopping habits? Share your thoughts and experiences in the comments section.