Edinburgh business: New bakery shop Sweet Bella's opens in Corstorphine with some sweet treats for sale
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Sarah Bald, 25, opened the shop at 38 St John’s Road on Thursday, with the soft opening including today, Friday, and Saturday, before officially opening Thursday to Saturday, 10am-4pm every week from August 24. The shop is named after Sarah’s grandma Isabella who inspired her to bake, and her beloved dog Bella.
She said: “I have had my business, Sarah Bakes, for two years now. Working from home I started off doing cakes for celebrations like weddings and folk would get cupcakes from me.
"My parents have an accountancy firm in Corstorphine for 10 years and I worked there for a year after leaving university so I have had my eye on this wee shop for a while. The woman who had it before grew her bakery and moved across the road to larger premises. It’s owned by the Corstorphine Trust so I got in touch with them and here I am.
"Everyone in the area has been so lovely and welcoming. It’s a really lovely community.
"The shop is absolutely perfect. It’s a wee bit small, but it has been brilliant so far. This week I have had four hours sleep the last two nights, and been getting up at 4am. I have been working 12 plus hours every day.
"For the first few months I will only open Thursday to Saturday, then maybe hire someone to be front of shop while I bake at home.
"At the moment it’s just been me and my mum, bless her. I couldn’t do without her. My mum and dad let me use their spare room for baking, so I genuinely couldn’t do this without them.”
Speaking about her inspiration for baking and the shop’s name, Sarah added: “My grandparents would look after my brother and I during the school holidays and I loved baking with my grandma, and I’ve loved it ever since.
"My grandma loves the shop. It was her dream to be a chef and she never got to do it, she ended up working in a shoe shop. So she loves the place. I got her to cut the ribbon to open the shop on Thursday.
"Her and my grandad mean a lot to me. He has always called me daisy so when my brother and sister-in-law were designing the shop logo I got them to add a daisy.
"I studied psychology at uni, where I started doing this as a hobby, but started the business during Covid, but found it hard to get flour at first during lockdown. It was at the end of 2020 I started getting a lot of orders and things took off. I sell traybakes etc to a few cafes too so it was busy.”
Speaking about her hopes and dreams for Sweet Bella’s, Sarah said: “My main goal is to make the classics but with a little twist. Dessert style cupcakes for example. Take what we all love but make them a bit more interesting.
"Short-term I hope to hire someone to work here with me, but long-term I would like to get bigger premises and open a baking school. I was taught by my grandma and then I couldn’t find anywhere in Edinburgh that teaches you more on baking.
"And the ultimate goal is to open other branches and have a chain of Sweet Bella’s.”