Festival focus as Edinburgh lettings firm swoops on rival property portfolio
Braemore Sales and Lettings, part of Edinburgh-based estate agency consolidator Lomond, has strengthened its focus on managing houses in multiple occupation (HMOs) following its latest acquisition.
The firm has added more than 90 HMO properties to its capital branch after buying the student rental portfolio of city centre rival Complete Letting (Scotland).
The deal will also see Braemore forging another link with the vendor’s other Marchmont Road-based company, Nestival, which specialises in providing accommodation for Edinburgh’s Fringe.
Outside the traditional student letting season, Braemore will link up with Nestival to offer its clients’ portfolios on a short-term basis throughout the Festival season to industry staff and performers.
Andrew Seldon, chief executive of Braemore, said: “We are one of only a handful of agencies with a team dedicated to HMO lets. The addition of this prime, central Edinburgh portfolio almost doubles our HMO stock levels.
“It creates a strong platform on which to innovate and strengthen our customer service, as well as expand further through more acquisitions in and around the capital.
“The collaboration with Nestival, and their highly successful niche service, also adds an exciting dimension for landlords to take advantage of.”
Braemore is part of the Lomond group of residential letting and sales agencies across England and Scotland, and is the sister agency of fellow Scottish chain Stonehouse, which operates out of Aberdeen and the surrounding area.
Seldon added: “As lockdown restrictions begin to ease, this acquisition is a timely signal of our continued confidence in Edinburgh and its all-year-round appeal as a place to live, work, study and holiday.”