H&M announce new store opening at Edinburgh’s St James Quarter

H&M has announced that it will open a brand new store at St James Quarter this month when the retail-led lifestyle quarter welcomes its first visitors in the initial phase of opening.

Tuesday, 8th June 2021, 12:30 pm

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The new store, which will cover 2,100 sq. metres over two floors, promises H&M customers a shop which has a very different interior feel to its others, with the focus on creating a modern shopping experience.

The new St James Quarter shop is described as having a ‘more welcoming’ interior with a lower volume of products - displayed in an ‘inspirational’ way, in line with St James Quarter’s vision to host shops which are bringing their latest store concepts to the heart of Edinburgh.

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H&M will bring a brand new style of store to St James Quarter

The new H&M will have a full ladies, Divided, mens, and childrenswear department.

Founded in Sweden in 1947, H&M opened its first UK store in 1976, and now boasts more than 240 stores across the UK and Ireland.

With sustainability at the heart of the business model, H&M offers a garment collecting service worldwide which was launched in 2013.

It offers customers the chance to donate any unwanted clothes and textiles, from any brand.

All donated items are recycled, with zero per cent going to landfill.

Toni Galli, country manager for H&M UK and IE said: “We are extremely excited to be opening a brand new store at St James Quarter this summer.

“Our aim is always to provide our customers with the best shopping experience possible and we are confident that our new store will offer exactly this.”

Hannah Skinner, area manager for H&M UK and IE added: “This store will be a great addition to our Edinburgh portfolio, promoting a brand new look and feel that will offer our customers an inspiring and convenient shopping experience. The team are working hard to deliver a beautiful store and we cannot wait to open our doors and welcome our customers.”

Martin Perry, director of development at St James Quarter said: “We’ve put together a very exciting mix of brands here that we believe will offer the best possible guest experience, and H&M forms an essential part of our offering, so we are very much looking forward to seeing their new store open.”

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