Husband-and-wife property experts launch high-end estate agent
A former Rettie managing partner and a property marketing specialist have teamed up to launch a pioneering estate agency covering properties across Scotland.
Patrick Paton, formerly of Rettie, and his wife, marketer Celia, have launched Paton & Co from their home in the Borders, with a focus on an “innovative and dynamic, but hands-on and personal approach” to buying and selling property.
Mr Paton said: “Instead of a shop window, we will provide enhanced online marketing, which makes perfect sense when 95 per cent of home buyers start their house search online. A year ago, we might have been looking for office premises, but recent events have highlighted the possibilities of working from home and using technology more effectively to allow a better work-life balance.
"With two young sons, we know how important that is, which is why we understand clients who are searching for a particular lifestyle as much as a new house.”
Mr Paton has held senior roles with estate agents Knight Frank and Smiths Gore before becoming a partner at Rettie, while Mrs Paton’s CV includes heading up the marketing team at estate agent McEwan Fraser Legal, and establishing a concierge company and a holiday home management company.
Their new firm will offer immersive virtual tours to bring every home to life, as well as expert local knowledge of the lifestyle each home offers, with personal insights from well-known figures living in each area.
Additionally, properties can be listed on portals such as Rightmove, Zoopla/Prime Location and OnTheMarket, as well as The London Broker, S1 Homes and new entrant Boomin.
Paton & Co adds that it is an early adopter of the geolocation app what3words, which assigns every three-metre-square spot on the globe a combination of three unique words, helping potential buyers find the exact location of properties for sale more easily, particularly for those in out-of-the-way locations.
Luis Glaeser, senior partnerships lead at what3words, said: “We’re really excited to see Paton & Co as an early adopter of the what3words app after Patrick was one of the first estate agents worldwide to systematically add [us] to his listings.”