Johnnie Walker makes history as aptly named 'master blender' is unveiled
and on Freeview 262 or Freely 565
The aptly named Emma Walker will take over the reins from Jim Beveridge, who retires at the end of the year after more than 40 years at Diageo, 20 of which as master blender.
Walker becomes one of a select group of people to take on the coveted role of master blender in more than two centuries of the business’s existence, the first being founder John Walker.
Advertisement
Hide AdAdvertisement
Hide AdAlthough no relation to the whisky brand’s founding family, Walker joined spirits giant Diageo 13 years ago and has gained extensive knowledge and experience of Scotch production and innovation to become a highly respected blender who has worked extensively on Johnnie Walker for the last six years. Her innovations include the Johnnie Walker Blue Label Ghost and Rare series and Jane Walker by Johnnie Walker.
In her new role, she will lead a 12-strong team of expert whisky makers in the “pursuit of exceptional flavour, crafting and blending whisky from the four corners of Scotland”.
Walker said: “I am honoured to take on the title of master blender of Johnnie Walker, and at an exciting time for the brand as we embark on the next step of our journey looking ahead to the next 200 years.
“I love experimenting and innovating with flavour and we’ll be working hard to not only continue to deliver the unrivalled quality that we are renowned for but also introducing blends to appeal to a new generation of Scotch whisky fans.
Advertisement
Hide AdAdvertisement
Hide Ad“I have learnt so much over my career working with Jim - whose knowledge and generosity of spirit is unsurpassed in the world of whisky.”
Beveridge said: “It is with pleasure and confidence that I pass on this privilege to Emma. I know she will do a wonderful job as she possesses the knowledge, expertise, and dedication to make an amazing master blender.”
In July, Diageo reported that global Scotch organic net sales grew 15 per cent year-on-year with Johnnie Walker organic net sales up 12 per cent.
A message from the Editor:
Thank you for reading this article. We’re more reliant on your support than ever as the shift in consumer habits brought about by coronavirus impacts our advertisers. If you haven’t already, please consider supporting our trusted, fact-checked journalism by taking out a digital subscription: www.scotsman.com/subscriptions
Comment Guidelines
National World encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.