Scots 'sustainable' clothing brand to go from pop up to permanent with Edinburgh concept store
A “sustainable” outdoor clothing brand is looking to go from pop up to permanent after the success of its concept store on Edinburgh’s upmarket George Street.
Scottish start-up Meander Apparel took the opportunity to secure space in the centre of the capital in the run up to Christmas last year.
The brand, which is gearing up to reopen this Monday following the easing of restrictions on “non-essential” retail, said it had extended its lease to 2022 with a view to making the store a permanent home.
Co-founder Jill Henry said: “We are delighted to extend our lease on the George Street store. The pop up has proven that there is still a strong demand for a physical presence as well as an online offering.
“We were thrilled to see so many people coming out to support local businesses despite the pandemic last year and we can’t wait to reopen our doors.”
The store houses the full Meander collection of sustainable, technical clothing as well as showcasing a selection of “like-minded premium Scottish brands” including Shand Cycles, Ooni, Tens and Instrmnt.
Meander’s range fuses high performance fabrics with a “minimalist aesthetic”. The collection has already been sported by the likes of Sir Richard Branson, his son Sam, fashion designer Henry Holland and Olympic cycling gold-medallist Callum Skinner.
Henry added: “We’ve definitely had challenges to overcome in the past year between coronavirus slowing down our supply chains and Brexit wreaking havoc with our imports and exports but we’re confident that 2021 will be a good year.”