New #WednesdayMemories to connect Jambos with Edinburgh club’s history
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This week’s #WednesdayMemories coincided with Hearts’ 2012 iconic Scottish Cup win 5-1 against city rivals Hibs – before a massive crowd turned out to see them tour the Capital in an open top bus.
The weekly event is a joint initiative on Instagram offering engaging content for fans on glorious games, iconic players and forgotten events.
Every Wednesday, the charity of the Club and Hearts Heritage join forces to share on their respective Instagram ‘stories’ a series of quizzes, photos of memorabilia, recollections from fans and videos around a specific theme.
Jambos are encouraged to relive and share their memories of famous wins, losses, players and moments that will live in their minds forever.
Engagement and Communications Officer at Big Hearts Charlotte Cailliez said: “Memories have this incredible power to connect people even when they are apart. Throughout
lockdown, reminiscing about Hearts’ legendary players and games helped isolated people supported by Big Hearts feel part of something special.”
She added: “It seems fitting for our charity to team up with Hearts Heritage to explore further the 146 years of the Club's history. By launching #WednesdayMemories on Instagram together, we aim to bring reminiscence opportunities to a younger audience.”
The concept came from the many personal stories collected from Volunteer Hearts’ fans involved in Big Hearts’ Football Memories project.
Head of Heritage at Hearts Lianne Parry said: “With our Club Museum and Heritage Tours closing down completely during Covid-19, we were keen to find new ways to connect with Hearts’ supporters online; to share stories, pictures and memorabilia and celebrate our rich history in the community”.
“Since we launched #WednesdayMemories, the reception from everyone has been brilliant! We’re getting lovely messages from people sharing their own memories with us”.