Edinburgh Jenners: Picture reveals more lettering removed as Mike Ashley is warned he must reinstate iconic sign

A photo has revealed the latest removal of golden lettering from the Jenners building in Edinburgh.

Friday, 23rd April 2021, 10:43 am
Updated Friday, 23rd April 2021, 11:56 am

'Let us know what you think and join the conversation at the bottom of this article'

The picture shows the lettering from the building’s entrance on South St David Street stashed away in a cupboard after it was removed earlier this week.

It comes as Sports Direct billionaire Mike Ashley, the building’s tenant, has been ordered to reinstate the historic sign on the listed building at both the Princes Street and South St David Street entrances.

Sign up to our daily newsletter

The i newsletter cut through the noise

The latest lettering to be removed this week from the South St David Street side.

Read More

Read More
Jenners sign: Edinburgh City Council tell Sports Direct's Mike Ashley to reinsta...

A probe was launched last week after the sign on Princes Street was taken down in what new owner – Danish retail clothing billionaire Anders Povlsen – described as a “shock” and a “surprising” moment.

Passers-by were stunned to find a group of workmen removing the giant lettering from the front of the building in Princes Street.

Following an investigation, Edinburgh City Council issued a listed building enforcement notice to owner, Anders Povlsen, and tenant Mike Ashley this week requiring for the iconic signs to be reinstated.

Mr Ashley has three months to comply when the notice comes into effect on May 14.

Neil Gardiner, the council's planning convener, said: "We can confirm that a listed building enforcement notice has been sent to the owner and the tenant of the building.

"It requires the lettering to be reinstated in its original positions on the Jenners building."

As well as the iconic gold lettering, passers-by have also spotted ‘Jenners’ signs being scraped off doors and archways of the building.

However, the council commented that the removal of low level signage on the building does not raise planning issues.

House of Fraser has been contacted for comment.

A message from the Editor:

Thank you for reading this article. We're more reliant on your support than ever as the shift in consumer habits brought about by Coronavirus impacts our advertisers.

If you haven't already, please consider supporting our trusted, fact-checked journalism by taking out a digital subscription.