Over the years the Christmas TV spot has become a prime opportunity for retailers to get the nation talking. Whether it's pulling on the country’s heartstrings, or making people fall in love with an animal, festive ads have become a staple of the seasonal period. Get your tissues at the ready and take a look back at 10 of the most iconic Christmas adverts of all time.
9. Sainsbury’s, Mog’s Christmas Calamity, 2015
Staking the claim as one of the most viewed Christmas adverts of all time, Mog’s Christmas Calamity uses the much loved children’s character as the main protagonist. The cat's antics nearly ruin the whole holiday for his family, but the emotional storyline brings to life the true meaning of Christmas. Photo: YouTube/Sainsbury's
10. John Lewis, Monty The Penguin, 2014
Another legendary advert for John Lewis saw it bring to life Monty the penguin who, with the help of his owner, helps him find the love he is after in the holiday season. A cute story that made hearts melt around the nation. Photo: YouTube/John Lewis