But sometimes coming up with a great gift idea can be a little overwhelming, particularly with so much choice. So if you have little ones to buy for, here are 12 of the best toys on offer this year – as recommended by TV programme This Morning.
5. Coding Critters
This screen-free toy helps youngsters learn to code with an array of interactive pets, with a range of designs to code various games. Available from Smyths Toys for 35.99 GBP Photo: Smyths Toys
6. Scruff A Luvs Real Rescue
This lovable pet features more than 35 lifelike sounds and interactions, including shivering, whimpering and hiccups, with youngsters able to learn about its needs the more they play. Available from Amazon for 32.00 GBP Photo: Amazon
7. Treasure X Kings Gold Treasure Tomb
Featuring 30 levels of adventure to explore, including an array of exciting traps, ladders and surprises, this toy is sure to provide hours of fun. Available from Smyths Toys for 39.99 GBP Photo: Symths Toys
8. Toniebox Starter Box
Parents, grandparents and friends alike can record bedtime stories using this box, which can then be played for children to enjoy through its speaker. Available from John Lewis for 69.95 GBP Photo: John Lewis