Bross Bagels announce their biggest store yet will open at new St James Quarter in spring 2021

Bross Bagels are expanding their empire yet again as they announce that they have signed their largest and most ambitious project to date at St James Quarter in Edinburgh.
Larah Bross is expanding her bagel empire with the largest Bross Bagels store yet in St James QuarterLarah Bross is expanding her bagel empire with the largest Bross Bagels store yet in St James Quarter
Larah Bross is expanding her bagel empire with the largest Bross Bagels store yet in St James Quarter

The new Bross Bagels store, set to launch in spring 2021 covers 1,200sq ft on level one of the flagship development opening next year.

The shop will be one of the first to open within the initial retail, and dining phase in the brand new 1.7 million square foot city centre development which will face out to Picardy Place and become part of Edinburgh’s most exciting food scene.

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The ‘Bross Deli’ will feature an open kitchen which will be the main attraction, with old school style deli booths and floor to ceiling windows throughout.

They will cater for their loyal bagel fans opening from 8am until 10pm, serving breakfast, brunch, and lunch through to late night meals and drinks for all the family, with a special menu designed just for their mini bagel fans.

Owner, Larah Bross said: “The diner and deli experience is something that I grew up with and the new Bross store will bring a piece of that to Edinburgh in something that has never been seen before here.

"When you go to a diner or deli in New York or Montreal, you get to see the magic of the bagel being made and we're bringing that here and extending it into our vegan range as well. I miss having it back home and it's an important part of what Bross is and what it brings to Edinburgh, so it is so exciting to bring a piece of that magic here, to where I live and call home now."

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Bross Bagels produce all their own bagels in-house to their very own specific Montreal style recipe with NYC deli inspired fillings.

They are currently building a custom made Bross bakery where it all began for them in Portobello three years ago. Situated opposite their flagship store, the property previously a bank, is being converted into their very own bakery which is due to open in early 2021.

Larah added: "Like Swartz is to Montreal and Katz to NYC; we want to deliver something above and beyond expectation with our house-cured salt beef and pastrami, a range of vegan meats that even people who are annoyed by vegans will get excited about, and of course our infamous bagels from our own bakery 20 minutes down the road in Portobello.

“If you’ve yet to have your hole with us or - if you’re new to the experience, prepare to be blown away - this is more than just a bagel shop! We will cater from breakfast to brunch to business lunch right through to late night meals, including beers, wine and our new house speciality - the Bloody Bross.”

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Bross Bagels also have a crowdfunding campaign with an aim of raising £250,000 by March 2021 which will go towards creating their new bakery. They have currently raised over £75,000 with loyal Bross fans who have become shareholders. With two levels of partnership, those crowdfunding can join the ‘Bross Poss’ by donating £100 or become a shareholder for £1,000. There are a limited number of buy-ins and those donating £1,000 will receive a complete refund after four years.

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