Scottish TexMex chain, FreshMex, is expanding into Edinburgh, with a branch on Lothian Road
Their burritos have proved to be a bestseller
What’s the most ordered Deliveroo dish in Scotland?
If we were to place a bet, we’d probably say fish supper or pizza.
However, it’s actually a comparatively healthy burrito, with fillings including brown rice and salsa, from Scottish business, FreshMex.
They started out as a food stall at Banchory Farmers’ Market in 2015, and, since then, have expanded as much as our waistlines under lockdown.
There’s a restaurant and takeaway in Aberdeen city centre, which opened in 2018, and a new dark kitchen in Nottingham, created in partnership with Deliveroo as one of their 16 Editions kitchens in the UK.
In June, they’ll be opening in the former premises of Bar Burrito at 119 Lothian Road, Edinburgh where there will be takeaway but also sitting in, when restrictions are eased.
“I remember when I was a student in Edinburgh going to the Illegal Jack’s and Pinto along Lothian Road”, says FreshMex’s entrepreneurial owner, Robbie Moult, 28, whose team has grown from 33 to 55 during the pandemic. “Now, the street seems bustling with quality eateries and craft beer bars, so we hope to fit in well with our neighbours”.
There’s also a Topolabamba along this stretch, which makes Lothian Road something of a TexMex mile.
Although Deliveroo may have a bad rep, Moult is an advocate.
“All I can say with certainty is that without Deliveroo, FreshMex and a lot of other well loved local and national brands may not have survived the last year”, he says. “They have allowed us to trade throughout lockdown, retain our team and actually grow, with both Edinburgh and our new Nottingham kitchen. Their riders deserve a huge amount of praise for the hard work that they put in, that is for sure”.
FreshMex’s menu includes burritos, burgers, bowls and brownies. They also have their own beer - FreshMex Lime Lager, brewed by Peterhead based BrewToon, and a range of seasonings. However, the restaurant business is Moult’s focus.
“Our goal is to become the UK’s most popular burrito,” he says.”We have ambitious plans to expand further in Scotland (via Glasgow) this year and then add to our existing kitchen in Nottingham with more high-street restaurants and takeaway sites in the larger cities across England in 2022 and beyond”.